Personal Training Built Around You
Fitness shouldn’t require you to completely rearrange your life.
BMS Strength provides personalized online fitness coaching and in-person personal training for people who want to build strength, improve mobility, and stay consistent without relying on extreme routines.
Led by Anthony, an NCSF Certified Personal Trainer with more than nine years of experience, BMS Strength focuses on practical programming, professional accountability, and sustainable progress.
Meet Anthony, Founder of BMS Strength
Hi, I’m Anthony.
My path into personal training started in 2016 while I was studying theater at the College of Staten Island. I began by helping two friends with their fitness as a way to earn some extra money while I was in school.
What started small quickly became something I genuinely wanted to pursue.
I earned my personal training certification later that year and spent the next two years working at Crunch Fitness, where I gained hands-on experience working with different clients, fitness levels, and goals.
In late 2018, I became an independent personal trainer and began developing the coaching approach that would become BMS Strength.
Today, I work with clients both online and in person, helping them build programs that fit their goals, schedules, abilities, and real lives.
For me, personal training has never been about forcing everyone into the same workout.
It’s about understanding the person first—and building the training around them.
A Partnership, Not a Dictatorship
There is no one-size-fits-all approach to fitness.
Two people can have the same goal and still need very different programs based on their experience, schedule, mobility, preferences, available equipment, and lifestyle.
That’s why BMS Strength takes a collaborative approach to coaching.
Your program should challenge you—but it should also be realistic enough to follow consistently.
Our approach focuses on:
• Personalized programming instead of generic workout templates
• Strength and mobility training designed around your current abilities
• Consistency over intensity so progress doesn’t depend on burnout
• Flexible training options for busy schedules
• Professional accountability without unnecessary pressure
• Realistic progression instead of quick-fix promises
• Long-term fitness habits you can continue outside of individual sessions
The goal isn’t simply to complete hard workouts.
It’s to help you understand your training, build confidence, and develop a healthier relationship with movement that can continue as your life changes.
Training That Fits Into Real Life
Work gets busy. Schedules change. Motivation comes and goes.
A fitness plan that only works when everything else in your life is perfect isn’t very useful.
BMS Strength is designed for people who want structure without losing flexibility.
This approach may be right for you if you:
• Work a demanding schedule and struggle with consistency
• Want professional guidance without extreme fitness expectations
• Are tired of starting programs and stopping a few weeks later
• Want to build strength while improving mobility
• Need accountability but still want independence
• Prefer personalized coaching over crowded group programs
• Want fitness to support your life rather than control it
You don’t need to train every day.
You need to know what you’re working toward and have a realistic plan for getting there.
WHAT BMS STRENGTH OFFERS
Personalized Coaching Wherever You Train
BMS Strength offers multiple ways to work together depending on your goals, location, and preferred level of support.
Online Personal Training
Get personalized programming through the TrainHeroic App, regular progress check-ins, and ongoing coaching while training wherever your schedule takes you.
Choose from monthly, 3-month, and 6-month online coaching programs depending on the level of commitment that fits you.
In-Person Personal Training
Get hands-on, one-on-one coaching with real-time exercise feedback, strength and mobility programming, and sessions designed around your individual goals.
Sessions may take place in a private studio, your home, or an apartment/building gym depending on your location and selected service.
In-person training is available throughout:
Build Strength. Move Better. Stay Consistent.
Fitness isn’t only about how much weight you can lift or how exhausted you feel after a workout.
Strength training can help you become more capable, while mobility-focused training supports the way you move through workouts and everyday activities.
BMS Strength brings both together in programs built around your current abilities and goals.
Depending on your needs, your coaching can focus on:
Building strength
Improving movement quality
Developing better workout consistency
Returning to fitness after time away
Building muscle
Supporting healthy body goals
Becoming more confident training independently
The purpose is progress—not perfection.
More Than Just a Workout
BMS stands for Body, Mind, Spirit.
That philosophy reflects the belief that fitness can play a bigger role than simply changing how your body looks.
Training can give you structured time to focus on yourself, relieve everyday stress, build confidence, and develop a stronger sense of what your body is capable of.
That’s why the BMS Strength philosophy remains:
Train your Body.
Heal your Mind.
Free your Spirit.
Fitness should become something that supports your life—not another source of unnecessary pressure.
Ready to Find the Training Approach That Fits You?
Whether you want the flexibility of an online personal trainer or prefer hands-on personal training in NYC, BMS Strength can help you build a program around your goals, schedule, and lifestyle.
You don’t need to have everything figured out before you begin.
You just need a place to start.